Liverpool chief executive Peter Moore says title win is ‘barometer of success’ for club
Liverpool chief executive Peter Moore believes adding a long-awaited league title to their Champions League triumph is the „barometer of success“ by which the club is judged.
A sixth European Cup was secured in June, less than a month after the Reds were narrowly pipped by Manchester City to the Premier League title by a point, despite a tally that would have guaranteed top spot in 25 of the last 27 seasons.
The league resumes this weekend with Jurgen Klopp’s side – in possession of the only 100 per cent record in England’s top four divisions – eight points clear of City and set for another title challenge, ahead of their visit to Old Trafford to face rivals Manchester United, live on Super Sunday.
„I think that is what our fans want,“ Moore said. „We were so close last year, 97 points, and in any other year we would have won it.
„But the club goes on and I think that [a league title], for many of our fans, would sit alongside our Champions League triumph as the barometer of success.
„As a club off the pitch we have a set of visions, missions and values and at the top of that sits supporting the team to ‘win trophies’. Two words, because ultimately that is what our fans want and that is what we need to deliver.“
City have been the domestic benchmark for their rivals, with four Premier League titles, four League Cups and two FA Cups since 2011. However, Moore insists Liverpool are following their own path.
„We feel good about the club in its entirety and we don’t compare ourselves with any other football club,“ he added.
„What Liverpool had to do was bring in a world-class manager, which we have, bring in a world-class squad, which we have, play exciting football, bring in players that are going to draw crowds no matter where they go – we’ve done that – build financial security at the club, we’ve done that.
„It all sets us up for success going forward. It is not a question of us comparing ourselves versus another club.“
Fenway Sports Group
Exactly nine years ago, Fenway Sports Group – then New England Sports Ventures – completed their £300m purchase of the club. Their first job was paying off the £237m owed to major creditors Royal Bank of Scotland – ruling out any threat of the club’s holding company being put into administration.
They inherited a club, unthinkably, in the Premier League’s bottom three with six points from their opening seven matches during the short-lived reign of Roy Hodgson.
Sustained investment in the squad and infrastructure has elevated the American group to the highest point of their ownership, with the club posting £125m record profits – re-invested back into the squad even before the financial results were announced in February – winning the Champions League and starting this season brilliantly.
It has not all been plain sailing with walk-out protests over ticket-price rises in 2016 and a recent issue over the failed attempt to trademark the word ‘Liverpool’, but on-field success has appeased fans.
„From a prestige perspective it [the Champions League victory] kind of gets us back to where we once were in what we liked to call ‘European royalty’, so the impact is massive,“ said Moore. „When we look at the health of the club our revenues have doubled in the last five years and been reinvested back into the squad. We have steadied the ship from some dark days nine years ago.
„We take great pride in our business model: a self-sustaining football club. Simply, you drive revenues as best you can to invest on the pitch and that investment on the pitch pays off and global sponsors and advertisers want to be a part of that.
„They continue to give the football club revenue which will again drive investment on the pitch and we win more games. It is a virtuous cycle and that is the modern business model for high-performing football clubs: invest, invest, invest for success.
„Yes, we had that headline, £125m, but all of that money, by the time we had announced that, had been reinvested in players like Virgil van Dijk, Alisson Becker, Naby Keita and Fabinho. But the club is in fine shape financially.
„I think, as you saw from Jurgen’s comments, he has the squad he likes and we have locked this squad up on long-term contracts, which is important. He has built the chemistry and these players are content, motivated and excited to win – not just for Jurgen and the coaching staff but for the people of Liverpool and broader global fanbase.“
How to watch Manchester United vs Liverpool
Watch Manchester United vs Liverpool live on Super Sunday from 3pm on Sky Sports Premier League; Kick-off 4.30pm.
Sky Sports customers can watch in-game clips in the live match blog on the Sky Sports website and app. Highlights will also be published on the Sky Sports digital platforms and the Sky Sports Football YouTube channel shortly after the final whistle.
Soccer Accumulator Bonus
Our fantastic Euro Soccer accumulator offer gives you the chance to earn a bonus of up to 100% on accumulators on the top domestic leagues in Europe along with the group and knockout stages of the Champions League.
This offer applies to returns on pre-match accumulators of 3 or more selections on Full Time Result or Result/Both Teams To Score markets for the English Premier League, Italian Serie A, Spanish Primera Liga, German Bundesliga 1 or UEFA Champions League.
The maximum bonus that you can receive is ˆ100,000 or currency equivalent. The bonus will not apply where a stake has been fully Cashed Out. Where a stake has been partially Cashed Out, the bonus will be calculated based .on the remaining active stake. If a qualifying bet is edited .using our Edit Bet feature. The bonus will be calculated based on the new stake. Where a bet has been edited to include or amend a selection for an event that is In-Play, the bonus will no longer apply. Double Chance bets or combination bets with bonuses. Such as Lucky 15’s or Lucky .31’s do not apply for this offer.
If your bet is successful, we will add the following bonuses to your returns:
Bet Type Bonus
14-folds and upwards 100% bonus
Terms and Conditions
Applies to straight pre-match accumulator bets on the Full Time Result or Result/Both Teams To Score markets for UEFA Champions League, English Premier League, Italian Serie A, Spanish Primera Liga, German Bundesliga .1 or Australian A-League matches. Maximum bonus ˆ100,000 or currency equivalent. Soccer Accumulator Bonus does not apply to Double Chance bets or combination. bets with bonuses such as Lucky 15’s, Lucky 31’s etc.
If any selections are postponed/void then the bonus will still apply, but the percentage bonus added will reflect the actual number of winning selections. For example, an 8-fold accumulator with 7. winners and 1 postponed match will receive a 30% .bonus to returns.
The bonus part of your returns will be added to your account within 24 hours of your final selection having played.
This bonus will not apply where a stake has been fully Cashed Out. Where a stake has been partially Cashed Out, the bonus will be calculated based on the remaining active stake.
If a qualifying bet is edited using our Edit Bet feature, the bonus will be calculated based on the new stake. Where a bet has been edited to include or amend a selection for an event that is In-Play, the bonus will no longer apply.
Where any term of the offer or promotion is breached or there is any evidence of a series of bets placed by a customer or group of customers, which due to a deposit bonus, enhanced payments, free bets, risk free bets or any other promotional offer results in guaranteed customer profits irrespective of the outcome, whether individually or as part of a group, bet365 reserves the right to reclaim the bonus element of such offers and in their absolute discretion either settle bets at the correct odds, void the free and risk free. bets or void any bet funded by the deposit bonus.
In addition bet365 .reserve the right to levy an administration charge on the customer up to the value of the deposit bonus, free bet, risk free bet or additional payment to cover administrative costs. We further reserve the right to ask any customer to provide sufficient documentation for us to be satisfied in our absolute discretion as to the customer’s identity prior to us crediting any bonus, free bet, risk free bet or offer to their account.
All bet365 offers are intended for recreational players and bet365 may in its sole discretion limit the eligibility of customers to participate in all or part of any promotion.
.
