Are Neymar and Paul Pogba signings good investments for clubs this transfer window?
Any huge transfer outlay on Neymar and Paul Pogba could be offset by their global appeal, according to football finance expert Kieran Maguire.
Being two of the biggest names in world football, summer moves for either is expected to see eye-watering transfer fees involved.
Brazilian Neymar became the world’s most expensive player ever two summers ago when PSG paid £198m to sign him from Barcelona.
Meanwhile, Manchester United paid Juventus £89m three years ago for Pogba’s services – which was the world record until the Neymar deal went through.
However, Maguire believes any deal could prove value for money when considering the additional global attraction both players have as brands.
„Neymar has 122m followers on Instagram – when he joined PSG he instantly brought five million new followers to the club’s own account,“ Maguire said.
„PSG also leveraged Neymar’s fame and standing on social media to negotiate better commercial deals which will have helped cover his transfer fee and wages.
„So it would be a financial loss to PSG which would be picked up by Barcelona if he went to them.
„Barcelona will see him as an investment because he is so popular globally as a brand in his own right.“
Although Pogba may not have as big a social media pull as Neymar, the same principle still applies for the France midfielder.
„He doesn’t quite have the same allure as Neymar but he still has 36m followers which is still more than Manchester United itself,“ Maguire added.
„Paul Pogba is also multi-lingual and if you take a look at his Instagram account the images of him at the Adidas store in New York brought huge numbers.
„It helps a lot when clubs are trying to increase their global potential and it’s absolutely essential for the major clubs of today because they are constantly trying to attract new interest, new fans and new sponsors across the world.“
Soccer Accumulator Bonus
Our fantastic Euro Soccer accumulator offer gives you the chance to earn a bonus of up to 100% on accumulators on the top domestic leagues in Europe along with the group and knockout stages of the Champions League.
This offer applies to returns on pre-match accumulators of 3 or more selections on Full Time Result or Result/Both Teams To Score markets for the English Premier League, Italian Serie A, Spanish Primera Liga, German Bundesliga 1 or UEFA Champions League.
The maximum bonus that you can receive is ˆ100,000 or currency equivalent. The bonus will not apply where a stake has been fully Cashed Out. Where a stake has been partially Cashed Out, the bonus will be calculated based .on the remaining active stake. If a qualifying bet is edited .using our Edit Bet feature. The bonus will be calculated based on the new stake. Where a bet has been edited to include or amend a selection for an event that is In-Play, the bonus will no longer apply. Double Chance bets or combination bets with bonuses. Such as Lucky 15’s or Lucky .31’s do not apply for this offer.
If your bet is successful, we will add the following bonuses to your returns:
Bet Type Bonus
14-folds and upwards 100% bonus
Terms and Conditions
Applies to straight pre-match accumulator bets on the Full Time Result or Result/Both Teams To Score markets for UEFA Champions League, English Premier League, Italian Serie A, Spanish Primera Liga, German Bundesliga .1 or Australian A-League matches. Maximum bonus ˆ100,000 or currency equivalent. Soccer Accumulator Bonus does not apply to Double Chance bets or combination. bets with bonuses such as Lucky 15’s, Lucky 31’s etc.
If any selections are postponed/void then the bonus will still apply, but the percentage bonus added will reflect the actual number of winning selections. For example, an 8-fold accumulator with 7. winners and 1 postponed match will receive a 30% .bonus to returns.
The bonus part of your returns will be added to your account within 24 hours of your final selection having played.
This bonus will not apply where a stake has been fully Cashed Out. Where a stake has been partially Cashed Out, the bonus will be calculated based on the remaining active stake.
If a qualifying bet is edited using our Edit Bet feature, the bonus will be calculated based on the new stake. Where a bet has been edited to include or amend a selection for an event that is In-Play, the bonus will no longer apply.
Where any term of the offer or promotion is breached or there is any evidence of a series of bets placed by a customer or group of customers, which due to a deposit bonus, enhanced payments, free bets, risk free bets or any other promotional offer results in guaranteed customer profits irrespective of the outcome, whether individually or as part of a group, bet365 reserves the right to reclaim the bonus element of such offers and in their absolute discretion either settle bets at the correct odds, void the free and risk free. bets or void any bet funded by the deposit bonus.
In addition bet365 .reserve the right to levy an administration charge on the customer up to the value of the deposit bonus, free bet, risk free bet or additional payment to cover administrative costs. We further reserve the right to ask any customer to provide sufficient documentation for us to be satisfied in our absolute discretion as to the customer’s identity prior to us crediting any bonus, free bet, risk free bet or offer to their account.
All bet365 offers are intended for recreational players and bet365 may in its sole discretion limit the eligibility of customers to participate in all or part of any promotion.
bet365 reserves the right to amend, cancel, reclaim or refuse any promotion at its own discretion.
