Liverpool announce Nike kit deal from 2020-21 season
Liverpool have announced Nike will become the club’s official kit supplier on a „multi-year deal“ from the start of the 2020-21 season.
The deal, which begins on June 1, will see Nike replace New Balance as the official supplier for the Premier League club.
Liverpool were sued by New Balance in October after the American kit supplier alleged the club had refused to honour the terms of its reported £40m-a-year deal, which expires in May.
Under the terms of the deal, New Balance was entitled to renew its sponsorship if it matched the terms of any competitor’s offer to sponsor Liverpool’s kit – with Nike reportedly offering a £30m-a-year, five-year deal.
However, Liverpool successfully argued New Balance were unable to match Nike’s offer in relation to the marketing and distribution of products, with a High Court judge ruling in the club’s favour.
Speaking on the new partnership with Nike, Liverpool’s managing director and chief commercial officer, Billy Hogan, said: „Our iconic kit is a key part of our history and identity.
„We welcome Nike into the LFC family as our new official kit supplier and expect them to be an incredible partner for the club, both at home and globally as we continue to expand our fan base.
„As a brand, Nike reflects our ambitions for growth, and we look forward to working with them to bring fans new and exciting products.“
Liverpool, Chelsea, Spurs monitoring White
Liverpool, Chelsea and Tottenham are among the clubs monitoring Brighton defender Ben White during his current loan at Leeds.
The three Premier League sides are believed to have been scouting him at recent matches, with the 22-year-old having become a regular in Marcelo Bielsa’s side this season, making 25 Sky Bet Championship appearances and two in the Carabao Cup.
Liverpool consider new Chirivella deal
Liverpool are still considering a new deal for Spanish midfielder Pedro Chirivella.
The 22-year-old is out of contract in the summer but Liverpool are keen to reward him for his progress this season.
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